Bus shelters are as old as their counterpart, the buses. They are very important because they make sure that travelling is as comfortable as possible. It allows a traveler to rest and take the load off their feet from rushing from place to place. And they are practically an oasis in the middle of busy cities. Often ignored and sometimes abused with graffiti, they are also at times glorified as a work of art and design. But now, they are anointed with the latest technology. This form of outdoor Marketing And Advertising is rediscovering and reinventing itself in the 21st century.
There are now an increasing number of bus stops that come with a bus shelter. It has become more than just a shade from harsh sun and torrential rains. It has now also become a valid source of income as an advertising and marketing site reaching hundreds of thousand each day. New bus stops are coming with the latest technology for navigating across town using the most basic of public transportation. In addition, they have also become a calling card and town attraction with innovative design and architecture. The next wave of bus shelter designs now incorporate options like bus cards, maps, mobile recharge options, GPS, vandalism protections, latest surveillance equipment, self cleaning technology, eco friendly advertising technology, etc.
There is also an increase in city authorities who are hyping the bus shelter design process. There are publicized design competitions before contracts are awarded. Bus shelters have become a statement of the money prowess, vision of future, inevitable commercial projects and viable revenue generators that are perfect for advertising and marketing.